OPEN LAB DAY: Friday, September 29th
Find information and registration details for each workshop below.
NYC Media Lab has partnered with universities, media and technology corporations, community groups, civic agencies, startups and accelerators to co-host workshops on emerging media and technology themes. Workshops are intended to give NYCML17 attendees hands-on, interactive and educational experiences with the latest thinking and technologies in digital media. NYCML'17 will feature over two dozen workshops across the City on Friday, September 29th.
BROWSE BY LOCATION:
MEDIA + TECHNOLOGY CORPorations
VERIZON OPEN INNOVATION
5G AND THE FUTURE OF A CONNECTED WORLD
119 24th St, Floor 2, New York, NY 10011
In partnership with the NYC Media Lab Summit, Verizon Open Innovation is proud to host this interactive workshop and panel discussion about 5G technology and its ability to empower the next generation of media content. How will the evolution of wireless technology change the way we discover, consume, and engage with digital media? Join Verizon at our new Open Innovation Lab and help us design and build the next generation of media experiences. Hear from experts how the evolution of wireless technology will change the way we discover, consume, and engage with digital media. Led by: Joshua Ness, Open Innovation Manager, Verizon; and Philip Marchetti, Open Innovation Consultant, Verizon.
SUPERCHARGE YOUR CREATIVE PROCESS WITH AI
200 Hudson St, 4th Floor, New York, NY 10013
This hands-on workshop will explore how to make AI part of your creative process without being an expert in coding or data science. We’ll start by breaking down the most common myths about AI, followed by test-driving a new ideation process to help you create radically innovative products and customer experiences powered by AI, technology and data. Led by: Marc Maleh, Global Director, Havas; Marc Blanchard, Global Head of Experience Design, Havas; and Jason Jercinovic, Global Head of Marketing Innovation, Havas.
ARCHER GRAY + LITTLSTAR
WHAT CAN VR LEARN FROM FILM AND TV FINANCING AND DISTRIBUTION?
584 Broadway, Suite 603, New York, NY 10012
As the VR creator community is writing the VR industry playbook, what can it learn from the “traditional” entertainment business? Archer Gray and Littlstar will co-host a roundtable discussion covering production, financing, distribution, marketing and monetization. Following the roundtable, guests can demo the latest VR tech and experiences in the Littlstar offices. Led by: Vinay Singh, Partner, Archer Grey; and Matt Collado, Co-Founder/Chief Content Officer of Littlestar.
DESIGN THINKING FOR AI
214 West 29th Street, Floor 16, New York, NY 10001
Teams are being asked to apply AI/ML techniques to their work without really understanding how it is different for nondeterministic systems. Without human purpose, a computer is just a rock that we tricked into thinking, even if we add AI/ML to it. We will take you and your team from problem to plan in one workshop. All functionalities (engineers, designers, product people, execs) are all welcome and encouraged to participate. The ideal group size is up to six otherwise, we will suggest breaking them up into different groups. Led by: Chris Butler, Product Strategy Practice Lead, Philosophie.
SEARCH: PAST, PRESENT, FUTURE
416 W 13th St #207, New York, NY 10014
GIPHY started as a way to catalogue animated GIFS and since then has evolved as a platform of creation and discovery. Fundamentally, surfacing content has been a core challenge. We have a team dedicated to providing the best Search experience for animated GIFs. During this workshop we'll take you through the history of search algorithms, from pre-digital days to web 2.0. Led by: Yael Elmatad, Lead Data Scientist, GIPHY.
THE GREAT OUTDOORS: PUSHING THE BOUNDARIES WITH AR
77 Sand Street, 11th Floor, Brooklyn, NY 11201
AR/VR can dramatically improve our experiences and give us the ability to tackle today’s most complex challenges. In this workshop we will explore how AR can impact our experience of the great outdoors in NYC with hands-on techniques and activities to help transform ideas into innovative experiences. Led by: Rag Kandala, Service Designer; Melanie Wider, Lead Designer; Alberto Romero, Design Director, Designit.
EVERYTHING YOU WANTED TO KNOW ABOUT SOCIAL VIDEO BUT WERE AFRAID TO ASK
12 E 33rd St, 4th Floor, New York, NY 10016
As consumer attention spans continue to shrink amid an ever-increasing number of stimuli, video has arisen as the great digital hope for publishers, storytellers and newsrooms to reach audiences across platforms and devices. In this session, a social video expert from Wochit will help attendees understand how to best leverage short-form video to reach and engage audiences. Topics will cover ideal themes, lengths and aspect ratios and other elements that contribute to success across each of the most popular social platforms including Facebook, Snapchat, Instagram and Twitter. This session is best geared toward those currently involved in content production as well as those responsible for media-related strategies. Attendees will come away with deeper knowledge of the elements that contribute most to social video success. Led by: Jason Harris, Director of Customer Success, Wochit.
NYU Future Reality Lab + Holojam
The Current State and Future of AR and VR
The Future Reality Lab, 60 5th Ave, 3rd Floor, New York, NY 10011
In the 1990s, technology that enabled VR and AR for everyday use was only science fiction. Now that we have this technology at our fingertips, people are starting to understand its capabilities, and we are rapidly approaching a seismic shift in communication technology. This workshop will explore next generation use cases for VR and AR. Participants will gain an understanding of the current state of AR / VR, an indication of the future direction of this technology, and an opportunity to brainstorm practical applications for this new computing platform within their organizations.
NYC Mayor’s Office for People with Disabilities + NYU’s Ability Project
Accessible Digital Design
2 MetroTech Center, 8th Floor, Room 803, Brooklyn, NY 11201
The NYC Mayor’s Office for People with Disabilities and NYU’s Ability Project invite you to learn about accessible design practices in the digital arena. Topics include, overview and introduction to the disability community, surrounding history/policy, assistive technologies, outcomes of inaccessible design and accessible design and development practices. Led by: Walei Sabry, The NYC Mayor’s Office for People with Disabilities; and Claire Kearney-Volpe, NYU Ability Lab.
The New School, Hoerle Lecture Hall, UL105, 63 5th Avenue, New York, NY 10003
As open communication platforms become trusted sources of reality, we anticipate a future dominated not only by targeted digital battles for attention but for beliefs, unconstrained by consensus or veracity. In this workshop we hope to move from sharing illustrative prior case studies of propaganda, coordinated trolling, or fake news to dynamics and impact, such as: The new scale or capability afforded by technology; why is this the same as or different from the prior century's marketing and propaganda? The role of solutions: what if anything can be done to defend, inoculate, or otherwise counter reality jamming? What communities or groups are disparately impacted? Led By: Susan McGregor, Columbia, School of Journalism; Chris Wiggins, Columbia, School of Engineering; with panelists: Joan Donovan, Data + Society; Matt Jones, Columbia Department of History; Jonathan Albright, Columbia Journalism; and Sam Thielman, journalist at Talking Points Memo.
MATHEMATICS FOR VR AUDIO DESIGN
Mudd Building, Columbia University, Room 214 on the 2nd Floor, 500 West 120th Street, New York, NY 10027
This workshop covers essential mathematical knowledge regarding audio design for VR application. It will discuss quaternion algebra and mathematical modeling for the acoustics. Quaternion algebra is a mathematical concept that is common in VR development, and this workshop will teach the concept of quaternion and its practical application in VR coding for vector rotation. Ideas and methodology for mathematical model that creates three-dimensional auditory scene will be discussed, along with practical implementation using HRIR-convolved audio files. The workshop will be demonstrated using music software MAX/MSP and python, although methods discussed can be more generally applied to other platforms. Led by: Joo Won Park, graduate student, Columbia University.
IMMERSIVE RECOMMENDATION: DEEP USER AND CONTENT MODELING FOR PERSONALIZATION
Cornell Tech, 2 West Loop Road, New York, NY 10044
The rapid evolution of deep learning technologies and the explosion of diverse user interaction traces have brought significant challenges and opportunities to recommendation and personalized systems. In this workshop, we will discuss recent trends and techniques in user modeling and present our work on immersive recommendation systems. These systems learn users’ preferences from diverse digital trace modalities (text, image and unstructured data streams) in a wide range of recommendation domains (creative art, food, news, and events). The workshop will also include a light tutorial on OpenRec, an open source framework that enables quick prototyping of complex recommender systems via modularization. This workshop is based on research and development done at Cornell Tech as part of the Connected Experiences Lab, supported by Oath and NSF. Led by: Longqi Yang, PhD Student, Cornell Tech; and Deborah Estrin, Professor, Cornell Tech.
CUNY GRADUATE SCHOOL OF JOURNALISM
MAKING VR/AR A REALITY FOR JOURNALISTS
219 W 40th St btw 7th and 8th Ave, Room 308, New York, NY 10018
Explore how to bring new depth to reporting through VR and AR. You'll learn techniques to conceive and execute projects. We'll demonstrate some of our latest work – and show how to produce quick-turnaround 360 photos and video with a phone or simple camera. Led by: Matt MacVey, Immersive Journalism Instructor, CUNY; and Bob Sacha, Tow Professor for Visual Journalism, CUNY.
PARSONS SCHOOL OF DESIGN
MAY THE CHATBOT BE WITH YOU
10:00AM – 12:00PM
B1 Chiller Space, 2 West 13th Street, New York, NY 10003
Kyle Li has continued to explore and to experiment different chatbot scenarios by introducing conversation based interaction into different user interfaces. A.I. will continue to evolve and conversation based interface will become one of the most convenient ways to interact with future machines. In the first half of the workshop, Li and collaborators will share various scenarios experimented such as anxiety and panic attack, Japanese woodworking, “wingardium leviOsa!”, and virtual reality. The second half will demo and discuss more chatbots. Welcome to PARSONS, and may the chatbot be with you! Led by: Kyle Li, Assistant Professor of Intermedia, Parsons; and Chiehping Chen, Senior Researcher, Parsons.
NYU PRODUCTION LAB
YOUR CAREER IN VR/AR
16 Washington Place, New York, NY 10003. Guests will sign in at front desk, venue is in basement.
VR/AR is a $7 billion industry today that will grow to over $100 billion over the next 5 years. There is bullish investment in content and products (from games to series to apps and everything in between). Now how do YOU be part of the action? This workshop will be a primer to fast-track your path into the world of VR. Whether you have an immersive story idea, or want to apply your functional expertise to a company entering this market, come learn where the opportunities are. This event will bring together developers, storytellers, entrepreneurs, strategists, marketers, producers and product managers to share expertise. Led by: Caitlin Robinson, Marketing and Distribution Lead, NYU Production Lead.
NYU TISCH, ITP
MAKING MUSIC WITH ONLINE DATA
NYU Tisch School of Arts, 721 Broadway, New York, NY 10003, 4th floor, Room 50
The goal of this workshop is to expose participants of all levels to the ability of utilizing web APIs and online datasets to build data-driven experiences for creative purposes. We will introduce a plethora of available web APIs and together we will code a web based interactive music experience based on tweets from the Twitter API. On the second part, we will integrate with a live server to build a collaborative experience that will allow all participants to play music together by tweeting. Before we will wrap-up, we will present some ideas and projects to inspire further development. Led by: Dror Ayalon, graduate student, NYU ITP; and Or Fleisher, graduate student, NYU ITP.
E-TEXTILE WORKSHOP: AN EXPLORATION OF WEARABLE MEDIA
Juliana Curran Terian Design Center, Steuben Hall Room 203, 200 Willoughby Ave, Brooklyn NY 11205
With the integration of sensory technology into our clothing and accessories, we have new avenues to communicate our thoughts, feelings and internal mechanisms. This workshop is designed to get you started in the world of e-textiles. It will explore the use of wearable computing using the Lilypad Simple Board with other LilyPad components like a buzzer, a vibration motor, LEDs, a button, a switch, a light sensor, and a temperature sensor. During this hands-on workshop, participants will critically evaluate the WHY of wearables as they explore creative solutions that they will prototype. Led by: Rebeccah Pailes-Friedman, Co-Founder, Remo Haptics.
Pratt Institute Department of Digital Arts, 536 Myrtle Ave, Myrtle Hall, Room 5E5, Brooklyn, NY 11205
The goal of this workshop is to introduce the participants to Unity as a production environment for the HTC/Vive VR platform. We will cover hardware and software setup and first steps in creating interactive VR experiences. Along with a practical introduction, we will discuss the opportunities and challenges for VR as a medium for creative expression. We will consider strategies and techniques for realizing experiences that take advantage of the inherent aspects of Virtual Reality which make it different from other media. Led by: Liubo Borissov, Faculty, Pratt Institute.
Four If + The New School
Augmented Narratives: Expanding the Possibilities of AR through Improvisational Worlding
6 East 16th Street, 12th Floor
Leveraging the imagination of improvisational actors, participants in this workshop will invisionz three new augmented reality interfaces and situate them in our present. Actors will help flesh out the potential and possible dilemmas of each at a very human scale, driving group discussion, iteration, and reflection about the aims of new media technologies in the messiness of the mundane. Ultimately, we will explore the possibilities of these new interfaces beyond their augmentation of a single individual’s perception, but their impact on the ways people relate to each other. Led by: Jack Wilkinson, Designer, Speculative Now; and Corey Chao, graduate student, The New School.
STARTUPS + ACCELERATORS
MD5 + NYU Tandon Makerspace
Swords to Plowshares: Building Civilian Startups with Military Tech
NYU Tandon, 6 MetroTech Center, Brooklyn, Room 118
What do GPS, Zika Vaccine and Oculus Rift all have in common? All represent collaborations between the Department of Defense (DoD) and commercial firms. DoD spends roughly $18B/year developing new technologies, many of which have commercial applications. Still, DoD needs enterprising startups to help take these technologies to market. Join us to learn about how startups can partner with DoD to do the next big thing. We'll talk about licensing intellectual property from one of DoD's many research and development labs, collaborating with DoD for user feedback and co-developing technology with non-dilutive grants. At the end of the workshop, we'll be hosting one-on-one office hours with entrepreneurs, as well as networking. Led by: Will Gregory, MD5.
INSTANT BUSINESS PLAN
41 Union Square West, Ste. 320, New York, NY 10003
We're going to lead an exercise in how to quickly establish and test your key business risks. It will be a combination of a lecture up front and then a hands on experience. We'll use a hypothetical company to illustrate concepts like competition, buyer/supplier power, substitutes, etc. Led by: Josh Lucido, Director of Investments, Matter; and Kourtney Bitterly, Director of Partnerships, Matter.
The Ghost & The Machine : Augmented Intelligence and The Future of Art
451 Broadway 6th Floor, New York, NY 10013
Can intelligent machines help us create a new kind of art? Rama Allen, interactive artist and director, is seeking new methods of expression, collaboration and unexpected results in partnership with machines. He will discuss the human artistic spirit, intelligent technologies, and the new kind of combinatorial output the blending of these can offer. He will parse several of his own artworks that explore this arena and take questions to further investigate new perspectives and possibilities. Led by: Rama Allen, Executive Creative Director, The Mill.
Immersive Media Strategy: Live & 360 Video
The New School, Hoerle Lecture Hall, UL105, 63 5th Avenue, New York, NY 10003
As an early adopter of immersive media, Adrian Sas has pioneered 360° video and live video broadcasting at NYC Parks where she regularly produces engaging content for distribution on multiple social platforms, reaching a large and diverse targeted audience composed of over a million viewers. In this workshop, she will reveal the methodology she's developed for producing and distributing immersive media about NYC's parks and green initiatives. Attendees will have the opportunity to learn both theoretical concepts related to storytelling, and technical aspects related to hardware and software, which inform a cohesive outreach strategy. Led by: Adrian Sas, Media Producer, NYC Parks.
Are you experienced? Interactive Storytelling for Cinematic VR
Walk a tight rope, explore a zombie hospital or attend a perfect party. It’s all been done in our Amsterdam research projects on cinematic VR. In this workshop we will discuss some of the challenges that VR filmmakers and scriptwriters encounter. You will write a short interactive scene for VR and design a VR hotspot for a 360° video. Get to know VR opportunities at the MediaLAB Amsterdam, Digital Society School and Amsterdam-New York exchange programs. Led by: Gijs Gootjes and Mirjam Vosmeer of MediaLAB Amsterdam.
APPLYING ARTIFICIAL INTELLIGENCE TECHNOLOGIES TO MEDIA: A PRIMER
Grand Central Tech
335 Madison Ave, 3rd floor, New York, NY 10017
The last few years, AI has gone mainstream. We'll explain why this has happened and then talk about how you can apply AI technologies in the media vertical. Among other things, we'll talk about how computer vision, NLP, deep learning, and advanced statistical analysis can be used to power indexing and recommendation engines, fuel analytics, optimize viewer engagement, maximize monetization, and more. We will point you to specific AI toolkits we recommend, describe basic methodologies, and outline best practices for data collection and more. This is a great workshop for engineers, data scientists, and others who are ready to build AI into their stack but unsure where to begin. Led by: Brunno Attorre, CTO, Uru Inc; Nicolas Thien, Computer Vision Scientist, Uru Inc; and Xiaozhen Xue, Software Engineer, Uru Inc.
DREAMAFRICA + A-LIST SCREENWRITING
USING CRAFT AND TECHNOLOGY TO EXPRESS YOUR PERSONAL VOICE
The New School, Hoerle Lecture Hall, UL105, 63 5th Avenue, New York, NY 10003
There are subtle and not-so-subtle ways that uncontested ideology contributes to exclusionary, ethnocentric, or merely solipsistic storytelling. All of us have perspectives that are biased. Instead of it limiting our expression, our personal, implicit ideology can be harnessed and turned into a powerful storytelling tool. Your personal voice and its expression—involving a range of viewpoints such as politics, multiculturalism or just quirkiness—can be enhanced with craft and your medium of choice. This workshop gives you hands-on skills to grow as a storyteller. Led by: James Mercurio, Screenwriter, Director and Producer, DreamAfrica; and Torin Perez, Global Product Evangelist, DreamAfrica.
CREATIVE FUTURES: WORKPLACE INNOVATION
ThoughtWorks, Inc. 99 Madison Avenue, 15th Floor, New York, NY 10016
Do you know what to look for in a productive workplace environment? Creative Futures: Workplace Innovation is a tech-enabled workshop that builds your understanding of how and where you work best and the digital and physical environments that can support your unique needs. During this 90-minute workshop, participants will evaluate where they spend their time getting work done, get feedback and input from other participants, and use Thicket's data-driven design tools to create their own personalized schedule for greater professional success. Participants will come away with a fully personalized recommended schedule that optimizes time spent in workplace environments for a balance across culture, learning, and resources. Led by: Deepthi Welaratna, Founder & CEO, Thicket Labs.
Digital Product Innovation & Agile Development
28 Liberty Street, Suite 3050, New York, NY
Having developed thousands of digital technology products over the last 23 years, this workshop will showcase best practices for bringing new digital products to life by blending Design Thinking with Agile. We’ll show participants: Key concepts and practices from the agile product development methodology; How to drive to customer value using personas/scenarios; Diagnose what software to develop and why using a set of agile user stories and prototypes; Facilitate Product Owner collaboration with epics, user stories and prototypes; Validation by analyzing and deciding on story backlogs. Led by: Eric Feige, General Manager, Magenic; and Barry Feirstein, FinTech Architect, Magenic.